80 minutes
Explore how to make, market, and sell botanical products in a legally resilient manner.
0:03 – Introduction and Overview of Farm Commons
2:52 – Focus on Botanical Products and Legal Framework
5:54 – Foraging and Legal Considerations
12:25 – Insurance for Botanical Products
25:10 – Regulatory Categories and Marketing Rules
47:26 – Breakout Rooms to Discuss Health-Related Claims
54:54 – Production Standards and cGMPs
55:11 – Cottage Food Laws and Exemptions
1:13:14 – Reaching Out to Regulators and Resources
1:15:56 – Final Q&A and Closing Remarks
While it’s true that balms, tinctures, and other botanical wellness products can add a complementary revenue stream to the farm business, knowing how to market these products can be difficult. From permissible marketing claims to what sales taxes apply, botanical products are governed by different laws than fresh produce, and it’s important to get clear on the nuances. Explore these nuances and more through this recorded webinar!
The following state-specific fact sheets help botanical producers make informed decisions about how to best market and manufacture their products to avoid unknowingly triggering additional product regulations.
This work was supported by USDA/NIFA under Award Number 2023-70027-40444.
45 minutes
101 minutes

